Interview with Restaurant Expert Witness Howard Cannon was asked:
Q. Mr. Cannon, how aggressive can and should expert witnesses be in marketing their practices?
A. If an expert expects to get any sort of real and lasting visibility he/she must outwork and out-think his/her competitors in the marketplace and he/she must understand that marketing intensity, frequency, reach, and visibility are the key to getting enough quality leads to sustain the practice for the long haul. At Restaurant Expert Witness we pride ourselves on being the most aggressive and in turn that has resulted in Restaurant Expert Witness being the most visible restaurant, bar, food, and beverage industry experts in America and possibly on the planet. I believe to make your marketing successful you must do the things that other successful experts are doing AND you must do things that other experts are not willing to do or even consider doing.
Howard Cannon will be speaking at the SEAK National Expert Witness Conference to be held on May 3-4, 2014 in Orlando, FL.
How to Market Your Expert Witness Practice – Without Spending A Small Fortune
Howard Cannon
With increased competition among expert witnesses, it is crucial for experts to utilize all reasonable means available to effectively and efficiently market and promote their practices. In this fast-paced, highly-intense workshop, Expert Witness and Author, Howard Cannon, will explain and demonstrate his unique and memorable techniques and strategies used to make his restaurant expert witness practice the most visible restaurant, bar, food, and beverage expert witness practice. Howard will discuss how his team uses social media, speaking engagements, writing and publishing, print ads, directories, search engine optimization, and other secret formulas to gain visibility and reach. Howard will explain how to track results and how to successfully pick and choose the most cost-effective means for creating visibility and driving results to your expert witness practice.
Restaurant Expert Witness – Howard Cannon is the most visible restaurant, bar, food, and beverage industry expert witness. Since 1987, his firm has provided expert witness, start-up, and turnaround services to clients of all types and sizes in markets across the country and around the world. Mr. Cannon’s experience in state and federal court cases with both plaintiffs and defendants in regard to restaurant, bar, food, and beverage industry matters is unmatched. He has authored four books which can be found in bookstores in more than 76 countries around the globe; given hundreds of seminars, speeches, and interviews; and, has been published in countless magazines, newspapers, and blogs world-wide — having been featured on highly-regarded television, radio, and print mediums; such as: Anderson Cooper, The Wall Street Journal, Reader’s Digest, Fox News, MSNBC, Canadian Public Radio, and others. His social media impact is extraordinary, as he has tens of thousands of followers, friends, and subscribers on Facebook, Twitter, and YouTube; and, has had more than 125,000 people view his YouTube channels. Howard has worked in every state of the United States and several countries around the globe.